Big data and Data Analytics can assist an enterprise in predicting consumer trends and behavior, enhance decision-making by the executive and determine the ROI of its marketing campaigns.
By addressing these segments efficiently, the organization would not only be able to secure its market share, but also augment into new sectors.
The infographic presented below by Villanova University School of Business Online takes a detailed look at How Marketers Use Data Analytics to Reach Existing and New Customers.
